Hang It Out with Style

Hangers are more than functional fixtures of your retail operation. They can represent your brand—for better or worse. Displaying a high-quality item on a cheap plastic hanger can erode its value in the eye of the discerning shopper and degrade sales. Conversely, presenting a more ordinary piece of apparel on a high-quality hanger can promote Read More …

Baskets in Store Displays: A Versatile and Effective Option

The choices you make while designing your retail space can greatly impact your success or failure in the long run. Consistently making sales is about having great products and fair prices and presenting those products to your customers in such a way that leads them toward making a purchase. Presenting an organized, relaxing, and comfortable Read More …

Gridwall vs. Slatwall: A Classic Retail Display Debate

Do you use gridwall or slatwall in your retail space? If so, why did you choose one over the other? For many store owners and managers, there wasn’t actually much thought put into this choice. Instead, they simply went with what was available—or what was on sale—when the store was furnished. Using the wrong product Read More …

Creating Trust and Differentiation with Branding Consistency

Your brand is your reputation. The visual elements are those aspects that communicate your values. Logos, fonts and colors are the fundamental building blocks of creating a reliable DNA for your brand, but they are only the beginning. It bears repeating: shoppers choose brands they trust. Maintaining consistency is paramount to this effort. For instance, Read More …

Great Counter Displays Can Add to the Shopping Experience

In many ways, the counter represents the ‘moment of truth’ in a retail setting. This is where money changes hands, and potential buyers turn into actual customers. You want your customers to pay for the goods they have picked out from around the store, but you would also like to upsell them on an additional Read More …

Dress Up Your Apparel Store with Budget-Friendly Equipment

Starting a new apparel business is often exciting and challenging at the same time. If you are like most startups, you are trying to figure out how to outfit your retail space tastefully and economically. Fixtures and equipment run the gamut of quality and price. You want durability and style, but what do you actually Read More …

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop Read More …

How to Make Summer Sales Sizzle

Summer doesn’t need to melt your sales. Warmer days bring more foot traffic, and that means plenty of golden opportunities for retailers to offer cool relief and hot deals. Think about it: When the weather turns to cold winter nights hinting of sleighs and snowmen, retailers often use their space to offer cozy refuge, a Read More …

How Mannequins Speak to Shoppers

As a retailer, you have mere moments to persuade a person that it is worth his or her time to shop with you. Competition from both brick-and-mortar and internet stores magnifies the importance of conveying an alluring story, and the most effective impact is one that is visually captivating. Mannequins are a palette that present Read More …

Preventable Loss: How to Reduce Theft and Preserve Profits

Profit preservation is the aim of every retailer. Yet shoplifting and employee theft accounts for an estimated $60 billion a year according to Forbes. The good news is that inventory shrinkage–having less merchandise than what your records indicate you should have–is a preventable loss. The overwhelming majority of thefts are opportunistic. What this means for Read More …