Update the Look of your Store

Often, as retailers, we grow comfortable in our own spaces and forget to take a hard look at our own stores. Looking inward can be difficult for a number of reasons—the biggest is often time. With inventory, scouting new merchandise, managing staff, keeping up on payroll and the 100 other tasks, small business retailers deal Read More …

Small Spaces, Lots of Products

As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …

The Pros and Cons of Custom Displays

Retailers often struggle with how best to display their products based on their budget and space limitations. Many retailers don’t consider custom options because they believe the cost will be out of reach for them. Custom displays and fixtures, though, can offer retail solutions, even for those on a tighter budget. While it is true Read More …

Time for Reflection: Planning for the Next Holiday Season

The holidays are over. You can now take a collective breath of relief now that the chaos has passed. Don’t get too comfortable, now is the perfect time to think about next year’s holiday strategy. Taking an honest look at what worked and what missed the mark this holiday season puts you ahead for next Read More …

Scoring with the Right Shopping Baskets

Retail is ultimately all about developing the right strategies and implementing them with the right tactics. Knowing your shoppers is part of the equation. The customer usually arrives at the store expecting to buy a few items, suddenly they realize they have only two arms and are in urgent need of a shopping basket, cart Read More …

The Consumer-Centric Experience: It’s Still About Exceptional Customer Service

Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …

Signing Your Way to Success

What is one of the fastest, most effective way to attract shoppers to your business? The answer may surprise you: Quality signage. While many retailers think of signs as a tactical necessity—and an often expensive one at that–what is missed is the overall strategic value that effective signs offer a small business. Elevating these critical Read More …

The Real Season of Love

Jewelry is one of the most popular gifts during the holiday season. This year, there will be an influx of shoppers looking for that perfect piece of jewelry for their loved one. Retailers and boutiques have the opportunity to increase their jewelry sales this year with a few simple display tips. While there is no Read More …

The Need for Increased Security Over the Holiday Shopping Season

Retail stores anticipate the high-volume holiday season all year. Although there are, of course, other times of the year when sales are good, there’s no comparison to the spike most retail businesses enjoy in the weeks leading up to the end of the year. Unfortunately, would-be thieves also see an opportunity. When stores are packed Read More …

The Power of a Good Label Gun

Retail stores may use a label gun in a variety of ways. If you think that a cheap, manual version that only puts prices on packages is good enough, chances are you’re not aware of the options available to you. Of course, this could be all certain businesses need, but by and large, retailers will Read More …