The Power of Impulse Displays

As consumers, we’ve all fallen victim to impulse displays. These endcaps and point-of-sale product displays are designed to catch us when we’re already on the way to making a purchase, offering discounts and deals that require us to spend only a fraction of what we’ve already got in our shopping cart.  Even if you had Read More …

Closing Out Christmas: When to Pack Up Holiday Displays

Remember when the holiday displays went up before Thanksgiving? It seems that the holidays are starting earlier every year. This year I walked into a grocery store in October and saw Christmas items before Halloween had even passed. Holiday songs start streaming in stores as early as the beginning of November now, and it’s common Read More …

Creating a Holiday Window Without the NYC Fifth Avenue Budget

Barneys, Bergdorf’s, Bloomingdale’s, Saks, and other 5th Avenue favorites are renowned for their over-the-top, uber-expensive, and undoubtedly enticing holiday window displays, which are installed before the Thanksgiving weekend (and the televised Macy’s Thanksgiving Day Parade). As a retailer, you can learn a lot from the excess and grandeur of these displays, designed to bring in Read More …

Why Haven’t You Personalized Your Store?

With so many chain stores and online retail giants, shoppers have plenty of convenient ways to shop but they are lacking personalization. Variety is the spice of life, though, and many shoppers are drawn from their homes and into retail spaces by the promise of a unique and fulfilling consumer experience. You can’t provide that Read More …

Using Your Holiday Windfall Wisely

The holiday season is major for retailers that want to rack up last minute sales before the calendar year ends.  With enticing holiday displays, promotions, and a strong marketing strategy, you can really boost your earnings before ringing in the new year. The next question is, what you will do with your holiday windfall? If Read More …

Retail Apparel 101: The Basic Foundations of Clothing Store Displays

Get excited about opening your retail clothing store? Whether you’ve purchased a franchise, you’re curating a collection from various designers, or you’re selling your own designs, it’s a lot of fun to think about how you’ll put together outfits, choose the right dramatic lighting, and create the gorgeous displays that are going to entice shoppers Read More …

Don’t Let Theft Ruin Your Holiday Season and Beyond

  The winter holidays are the high point of the year for many retail outfits. As shoppers flood stores intent on finding the perfect gifts for family members and friends, retailers can boost sales for the year and prepare for the slump that inevitably follows in the wake of the new year. Of course, when Read More …

Gift Wrapping: Competitive Genius or More Trouble Than It’s Worth?

During the busy holiday shopping season, retail businesses become fiercely competitive They go all out to offer sales and promotions that will drive consumers to their stores and websites.  According to Forbes, as of late December 2016, holiday sales were expected to reach the $1 trillion mark, with the average household shelling out more than Read More …

Successful Holiday Promos to Generate Leads and Encourage Patronage

The clamor of the holiday season means retailers face a lot of competition if they want to catch the attention of shoppers. Coming up with successful holiday promotions is no easy feat, but if you want to generate leads and encourage patronage during the heightened spending of the season, you need to find ways to Read More …

How Can Floor Mats Enhance My Retail Store?

The appearance of your retail store is important, which is why you put so much thought into the many visual elements that make up your shop, from logos and signage to merchandise displays and window dressing. Utility, however, is also crucial. You need to make sure your store is safe and functional for customers and Read More …