Scent Marketing Makes Business Sense

Success tastes sweet, but who knew its smells even better? Scent marketing research studies show that the use of scent in retail stores can have a significant and direct impact on business sales and profitability. Wondering how? Well, simply put, it helps deliver a better shopping experience to customers. By using scent in your business Read More …

Showrooming: If You Can’t Beat It, Befriend It

  Showrooming: If You Can’t Beat It, Befriend It Showrooming is a relatively new foe in town for brick-and-mortar retailers. It is eating away retail sales and business profits. If you are not familiar with the term yet, it is basically a practice wherein potential shoppers visit a brick-and-mortar store, examine a product and then Read More …

Walking Down The Aisle: The Relationship Between Aisle Spacing And Customer Behavior

From determining where different category products will be placed, to how the in-store advertising material will be displayed there is no doubt that shelf-product placement and SKUs prompt shoppers to purchase products they may never have had any intention of buying, which eventually fetches more sales for retailers. Does retail success only lie in merchandising Read More …