The Art of Selling Jewelry

If you sell jewelry, then think of yourself as a curator. A curator is not limited to someone who selects and organizes museum artifacts, but also includes anyone who has those responsibilities for arranging retail merchandise. Think about it: An eye-catching jewelry display is one that is thoughtfully organized. With a splash of creativity, you Read More …

Treat Your Customers, Boost Your Sales

Banks have traditionally done it. Restaurants invariably do it. Grocery stores are starting to do more of it. Even high-brow retailers are doing it. Whether it’s lollipops at the bank teller’s window or the after-dinner mint bowl at the local restaurant, many retailers have long offered their customers a small treat. What’s different now is Read More …