Creating Trust and Differentiation with Branding Consistency

Your brand is your reputation. The visual elements are those aspects that communicate your values. Logos, fonts and colors are the fundamental building blocks of creating a reliable DNA for your brand, but they are only the beginning. It bears repeating: shoppers choose brands they trust. Maintaining consistency is paramount to this effort. For instance, Read More …

Great Counter Displays Can Add to the Shopping Experience

In many ways, the counter represents the ‘moment of truth’ in a retail setting. This is where money changes hands, and potential buyers turn into actual customers. You want your customers to pay for the goods they have picked out from around the store, but you would also like to upsell them on an additional Read More …

Dress Up Your Apparel Store with Budget-Friendly Equipment

Starting a new apparel business is often exciting and challenging at the same time. If you are like most startups, you are trying to figure out how to outfit your retail space tastefully and economically. Fixtures and equipment run the gamut of quality and price. You want durability and style, but what do you actually Read More …