Retailers often struggle with how best to display their products based on their budget and space limitations. Many retailers don’t consider custom options because they believe the cost will be out of reach for them. Custom displays and fixtures, though, can offer retail solutions, even for those on a tighter budget.
While it is true that custom displays and fixtures can be more expensive than an off-the-shelf solution, there are a number of positives that should be factored into the equation. Custom displays allow you to use retail space to the absolute highest potential. This is because customs displays typically include an engineered design. Many firms that specialize in custom displays solutions provide as much (or as little) design as you would like. So, not only are displays built to your needs, they will perfectly fit your retail space. Displays that best match your products mean you can get more merchandise in front of the customer, in a well-thought-out, organized manner.
When it comes to custom displays and or fixtures, you don’t necessarily have to outfit your entire retail space. If there is one section of your store that you feel would benefit from a customized touch, invest in one or two main pieces. Perhaps slatwall or grid panel will work well for the products on your walls, but you want something more unique for the center of the store. By picking and choosing what areas of the store should receive custom treatment, you can keep more money in your pocket.
Custom displays go beyond optimizing your space. Many also take into account which materials will best match your needs. Matching the look of your store to your displays will offer customers a cohesive feel. Companies that specialize in custom displays will make material recommendations according to your brand, space, and budget. Some displays will be easier to fabricate because of the materials used and could save you additional money.
If you are interested in custom displays and fixtures make sure to shop around. Different companies include different services in their fees. Ask up front what will be included in the price of the products you are seeking. Some firms offer package deals, including design, while others are a la carte. Inquiring about delivery and installation is all key, as any fees attached can really add up. When it comes to custom displays and fixtures, they can be worth an additional cost, if you do your homework first.
If you’re a Specialty Store Services Customer who would like more information on Custom displays, Email Us. You can also shop for all of your Fixtures and Displays on our website, Specialty Store Services, Live Chat, or by phone at 800-999-0771.