The Basics of Retail Shrink Wrap Systems

Shrink wrap is something that consumers frequently encounter, but rarely consider. Businesses, on the other hand, must carefully consider the use of shrink wrap materials and devices and how they are used in packaging. Shrink wrap can be used to wrap food, package retail products, and provide the finishing touches to goods produced in industrial Read More …

Opening a Seasonal Store

Opening a seasonal store offers a host of issues that permanent stores don’t always face. From a short season to finding employees, seasonal stores can present real challenges to retailers. There are, however, some things you can do to better prepare. In a tourist town, knowing your customers and understanding that you may only have Read More …

Scoring with the Right Shopping Baskets

Retail is ultimately all about developing the right strategies and implementing them with the right tactics. Knowing your shoppers is part of the equation. The customer usually arrives at the store expecting to buy a few items, suddenly they realize they have only two arms and are in urgent need of a shopping basket, cart Read More …

Triggering the Buying Impulse

The overwhelming majority of consumers have at one time or another made an impulse purchase. Even the most self-disciplined shoppers can find themselves surrendering to the urge to save money or not miss a valuable opportunity. Making a purchase on the spur of the moment is an impulse buy. There are many reasons why people Read More …

Social Media: Making The Right Post Can Be Everything!

There is no standard formula when it comes to Social Media. You will never know how your customers are going to respond to a tweet, a pin, an Instagram pic or a Facebook post until you do it. When you tap into something that works and your customers connect, they will start reposting and ‘liking’ Read More …

Make It Personal

As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …

Great Counter Displays Can Add to the Shopping Experience

In many ways, the counter represents the ‘moment of truth’ in a retail setting. This is where money changes hands, and potential buyers turn into actual customers. You want your customers to pay for the goods they have picked out from around the store, but you would also like to upsell them on an additional Read More …

Dress Up Your Apparel Store with Budget-Friendly Equipment

Starting a new apparel business is often exciting and challenging at the same time. If you are like most startups, you are trying to figure out how to outfit your retail space tastefully and economically. Fixtures and equipment run the gamut of quality and price. You want durability and style, but what do you actually Read More …

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop Read More …

How to Make Summer Sales Sizzle

Summer doesn’t need to melt your sales. Warmer days bring more foot traffic, and that means plenty of golden opportunities for retailers to offer cool relief and hot deals. Think about it: When the weather turns to cold winter nights hinting of sleighs and snowmen, retailers often use their space to offer cozy refuge, a Read More …