Social Media: Making The Right Post Can Be Everything!

There is no standard formula when it comes to Social Media. You will never know how your customers are going to respond to a tweet, a pin, an Instagram pic or a Facebook post until you do it. When you tap into something that works and your customers connect, they will start reposting and ‘liking’ Read More …

Make It Personal

As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop Read More …

Preventable Loss: How to Reduce Theft and Preserve Profits

Profit preservation is the aim of every retailer. Yet shoplifting and employee theft accounts for an estimated $60 billion a year according to Forbes. The good news is that inventory shrinkage–having less merchandise than what your records indicate you should have–is a preventable loss. The overwhelming majority of thefts are opportunistic. What this means for Read More …

The Art of Selling Jewelry

If you sell jewelry, then think of yourself as a curator. A curator is not limited to someone who selects and organizes museum artifacts, but also includes anyone who has those responsibilities for arranging retail merchandise. Think about it: An eye-catching jewelry display is one that is thoughtfully organized. With a splash of creativity, you Read More …

Treat Your Customers, Boost Your Sales

Banks have traditionally done it. Restaurants invariably do it. Grocery stores are starting to do more of it. Even high-brow retailers are doing it. Whether it’s lollipops at the bank teller’s window or the after-dinner mint bowl at the local restaurant, many retailers have long offered their customers a small treat. What’s different now is Read More …

Checkout Nirvana: Where Does the Register Go?

A well-designed retail space not only engages shoppers, but also can enhance sales. Critical to this success is the placement of checkout counters. Checkout is the last step in your customers’ shopping experience. This has led many retailers to devote considerable time and effort to strategically positioning their registers. Williams-Sonoma, for example, places their counters Read More …

Kid-Friendly Retail Is Profitable Business

Shopping with kids in tow can be a challenge—even for the most easygoing parent. Fussy kids can often lead a mom or dad to beat a swift retreat to the nearest exit. When that happens, parents lose productivity and retailers lose sales. Smart retailers, however, have caught on that integrating kid-friendly features into their space Read More …

Retail Counter Intelligence: Make the Most of Your Counter Displays

Retail is tough, no doubt about it. You face a constant struggle of trying to maximize customer satisfaction and profits at the same time. Every person who walks through your door wants a deal while you want to improve profit margins. There’s one place in your store where you have an opportunity to cash in Read More …

8 Quick Tips: Preparing for the Holiday Retail Season

Make A Plan For Sales Success: November 1 marks the start of the holiday shopping season, so now is the time to start preparing for the holiday retail season. Decide which promotions you wish to do for the holidays. Coupons, raffles, and special events are a great way to get traffic to your store. Make sure advertisements Read More …