Creating Trust and Differentiation with Branding Consistency

Your brand is your reputation. The visual elements are those aspects that communicate your values. Logos, fonts and colors are the fundamental building blocks of creating a reliable DNA for your brand, but they are only the beginning. It bears repeating: shoppers choose brands they trust. Maintaining consistency is paramount to this effort. For instance, Read More …

How to Make Summer Sales Sizzle

Summer doesn’t need to melt your sales. Warmer days bring more foot traffic, and that means plenty of golden opportunities for retailers to offer cool relief and hot deals. Think about it: When the weather turns to cold winter nights hinting of sleighs and snowmen, retailers often use their space to offer cozy refuge, a Read More …

Treat Your Customers, Boost Your Sales

Banks have traditionally done it. Restaurants invariably do it. Grocery stores are starting to do more of it. Even high-brow retailers are doing it. Whether it’s lollipops at the bank teller’s window or the after-dinner mint bowl at the local restaurant, many retailers have long offered their customers a small treat. What’s different now is Read More …

Kid-Friendly Retail Is Profitable Business

Shopping with kids in tow can be a challenge—even for the most easygoing parent. Fussy kids can often lead a mom or dad to beat a swift retreat to the nearest exit. When that happens, parents lose productivity and retailers lose sales. Smart retailers, however, have caught on that integrating kid-friendly features into their space Read More …

The Z Rack Clothing Rack: A Flexible Rack

Z Rack Clothing Racks are used for a wide variety of retail and non-retail applications. Z Rack Clothing Racks are easy to assemble and are easy to ship they are used for a wide range of retail and non-retail purposes. These racks are sometimes called Salesman Clothing Racks, because in past clothing designer and salesmen Read More …

Out With the Old, In With the New: Retail Strategies for Moving Seasonal Items

It might be difficult to start thinking about discounting seasonal merchandise as the shopping season just heats up, but thoughtful planning now can result in improved cash flow later. Controlled timing and strategically planned clearance events are essential to maximizing your profitability. Knowing how to execute a few fundamental retail strategies can help you shed Read More …

Inexpensive Ways To Increase Holiday Gift Card Sales

Do you ever wonder what’s in the mind of a gift card buyer? If not, you should, because as a retailer, understanding the motivation behind their purchase of gift cards will help you increase holiday gift card sales for your store. The Growth Of Gift Cards Gift card purchases have grown exponentially since they first Read More …

How To Build Your Brand: Marketing Ideas For Retail Stores

Your brand is everything. It’s your store’s reputation, identity, and personality, all rolled into one. With the array of outreach platforms provided by traditional advertising and social media, it’s more important than ever to ensure your message is consistent and seamless across all your marketing channels. How do you do it? Let’s look at some Read More …

How to Successfully Market A Retail Store & Drive Sales

You’ve taken the plunge to be open your own business and attain financial freedom. The retail business for which you are so passionate about can make your work seem like play and transform how you make your living. If you have made it this far, the hard part is over. The fact that you have reached Read More …

8 Quick Tips: Preparing for the Holiday Retail Season

Make A Plan For Sales Success: November 1 marks the start of the holiday shopping season, so now is the time to start preparing for the holiday retail season. Decide which promotions you wish to do for the holidays. Coupons, raffles, and special events are a great way to get traffic to your store. Make sure advertisements Read More …