The Power of Impulse Displays

As consumers, we’ve all fallen victim to impulse displays. These endcaps and point-of-sale product displays are designed to catch us when we’re already on the way to making a purchase, offering discounts and deals that require us to spend only a fraction of what we’ve already got in our shopping cart.  Even if you had Read More …

Closing Out Christmas: When to Pack Up Holiday Displays

Remember when the holiday displays went up before Thanksgiving? It seems that the holidays are starting earlier every year. This year I walked into a grocery store in October and saw Christmas items before Halloween had even passed. Holiday songs start streaming in stores as early as the beginning of November now, and it’s common Read More …

Creating a Holiday Window Without the NYC Fifth Avenue Budget

Barneys, Bergdorf’s, Bloomingdale’s, Saks, and other 5th Avenue favorites are renowned for their over-the-top, uber-expensive, and undoubtedly enticing holiday window displays, which are installed before the Thanksgiving weekend (and the televised Macy’s Thanksgiving Day Parade). As a retailer, you can learn a lot from the excess and grandeur of these displays, designed to bring in Read More …

Using Your Holiday Windfall Wisely

The holiday season is major for retailers that want to rack up last minute sales before the calendar year ends.  With enticing holiday displays, promotions, and a strong marketing strategy, you can really boost your earnings before ringing in the new year. The next question is, what you will do with your holiday windfall? If Read More …

Don’t Let Theft Ruin Your Holiday Season and Beyond

  The winter holidays are the high point of the year for many retail outfits. As shoppers flood stores intent on finding the perfect gifts for family members and friends, retailers can boost sales for the year and prepare for the slump that inevitably follows in the wake of the new year. Of course, when Read More …

Successful Holiday Promos to Generate Leads and Encourage Patronage

The clamor of the holiday season means retailers face a lot of competition if they want to catch the attention of shoppers. Coming up with successful holiday promotions is no easy feat, but if you want to generate leads and encourage patronage during the heightened spending of the season, you need to find ways to Read More …

Holiday Gift Cards Are as Good as Gold

Kids are not afraid to tell you what they want. Whether it’s a birthday, Christmas, or Hanukkah, children always seem to have a laundry list of toys and games on their radar. When adults are buying for other adults, holiday shopping is a lot more difficult. Adults tend to purchase whatever they want or need Read More …

7 Tips To Attract More Customers To Your Store

In a sea of smartphones, tablets, and laptops it can be difficult for a brick-and-mortar retailer to lure people away from their screens and into a physical store. Many independent stores feel that they can no longer compete with online giants such as Amazon. However, a recent study by Google found that 93% of commerce Read More …

Your Back-to-School Strategy: Pop-Up Displays to Get in the Game

Pop-up shops where notable celebs like Metallica sell their wares along tour stops may be all the rage these days, but for fixed retail locations, a different form of pop-up can be a real game changer when it comes to enticing customers and making sales. We’re talking about pop-up displays, and if you haven’t used Read More …

How Tagging Guns Work

When you fail to properly mark your merchandise with pricing, all you’re doing is making shopping inconvenient for your customers. Shoppers enter your store to browse and make purchases. To decide if they want to buy items, however, they need to know the price. If it isn’t readily apparent, they might walk out of the Read More …