Triggering the Buying Impulse

The overwhelming majority of consumers have at one time or another made an impulse purchase. Even the most self-disciplined shoppers can find themselves surrendering to the urge to save money or not miss a valuable opportunity. Making a purchase on the spur of the moment is an impulse buy. There are many reasons why people Read More …

Great Counter Displays Can Add to the Shopping Experience

In many ways, the counter represents the ‘moment of truth’ in a retail setting. This is where money changes hands, and potential buyers turn into actual customers. You want your customers to pay for the goods they have picked out from around the store, but you would also like to upsell them on an additional Read More …

Retail Counter Intelligence: Make the Most of Your Counter Displays

Retail is tough, no doubt about it. You face a constant struggle of trying to maximize customer satisfaction and profits at the same time. Every person who walks through your door wants a deal while you want to improve profit margins. There’s one place in your store where you have an opportunity to cash in Read More …