Update the Look of your Store

Often, as retailers, we grow comfortable in our own spaces and forget to take a hard look at our own stores. Looking inward can be difficult for a number of reasons—the biggest is often time. With inventory, scouting new merchandise, managing staff, keeping up on payroll and the 100 other tasks, small business retailers deal Read More …

Small Spaces, Lots of Products

As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …

The Consumer-Centric Experience: It’s Still About Exceptional Customer Service

Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …

Signing Your Way to Success

What is one of the fastest, most effective way to attract shoppers to your business? The answer may surprise you: Quality signage. While many retailers think of signs as a tactical necessity—and an often expensive one at that–what is missed is the overall strategic value that effective signs offer a small business. Elevating these critical Read More …

Gondola Shelving Displays: They Are Not Just For Convenience Stores Anymore!

Gondola displays are a versatile display system that you can customize for the unique needs of your store. With hundreds of display accessories to choose from, a few of them are Specialty Store Services exclusives, you can create the perfect display for your store. Do you want to display and merchandise clothing and apparel accessories? Read More …

A Common Retail Challenge: Keeping Shoes Straight

Just mention the words ‘shoe section’ to the average retail store operator and you may receive an angry look in return—and likely a few mumbled words of frustration as well. Many store owners and operators quickly become frustrated with their shoe section as they find that it is difficult (if not impossible) to keep organized, Read More …

Show Your Appreciation

A little appreciation can go a long way with customers. When was the last time someone showed they appreciated you? Do you remember how it made you feel? From a simple “thank you” to a small gesture, showing appreciation is a way of saying that you care. While is this common in our personal lives Read More …

Make It Personal

As a retailer, you have a lot of competition. With so-called ‘big box’ stores, with online retail giants and other local businesses it can be difficult to get ahead. In other words, the competition is literally all around you, in every direction. So how do you stand out from such a big crowd? By going Read More …

Baskets in Store Displays: A Versatile and Effective Option

The choices you make while designing your retail space can greatly impact your success or failure in the long run. Consistently making sales is about having great products and fair prices and presenting those products to your customers in such a way that leads them toward making a purchase. Presenting an organized, relaxing, and comfortable Read More …

Creating Trust and Differentiation with Branding Consistency

Your brand is your reputation. The visual elements are those aspects that communicate your values. Logos, fonts and colors are the fundamental building blocks of creating a reliable DNA for your brand, but they are only the beginning. It bears repeating: shoppers choose brands they trust. Maintaining consistency is paramount to this effort. For instance, Read More …