Boost Customer Convenience and Overall Brand Experience

Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …

The Basics of Retail Shrink Wrap Systems

Shrink wrap is something that consumers frequently encounter, but rarely consider. Businesses, on the other hand, must carefully consider the use of shrink wrap materials and devices and how they are used in packaging. Shrink wrap can be used to wrap food, package retail products, and provide the finishing touches to goods produced in industrial Read More …

The Consumer-Centric Experience: It’s Still About Exceptional Customer Service

Creating a distinguished retail operation can seem daunting to smaller merchants. Whether it’s economic uncertainty or what seems like an entirely new language emerging from the marketing technology du jour, the alphabet soup of all-things-retail is constantly swirling. Except for one thing: customer service. As the old song reminds, everything old is new again. Actually, Read More …

Happy Employees Equals a Happy Bottom Line

A great retail business can suffer at the hands of unhappy and unproductive employees. Without their consistent efforts on a day-to-day basis, everything else you do in your retail store can take a backseat. After all, if customers think they will receive poor service or run into rude employees, they will avoid your store. There Read More …

Treat Your Customers, Boost Your Sales

Banks have traditionally done it. Restaurants invariably do it. Grocery stores are starting to do more of it. Even high-brow retailers are doing it. Whether it’s lollipops at the bank teller’s window or the after-dinner mint bowl at the local restaurant, many retailers have long offered their customers a small treat. What’s different now is Read More …

Kid-Friendly Retail Is Profitable Business

Shopping with kids in tow can be a challenge—even for the most easygoing parent. Fussy kids can often lead a mom or dad to beat a swift retreat to the nearest exit. When that happens, parents lose productivity and retailers lose sales. Smart retailers, however, have caught on that integrating kid-friendly features into their space Read More …

The Secret to Superior Retail Customer Service: Put Your Employees First

It may sound counterintuitive, but empirical evidence shows that companies known for their exceptional retail customer service have gotten there by putting employees first.  Apple, Nordstrom, and L.L. Bean are just a few examples of retail businesses that have built strong brands by focusing on one of their most potent assets: their people. For the Read More …