Adding Social Value to Your Retail Location

These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …

Boost Customer Convenience and Overall Brand Experience

Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …

Checking out your Competition

In this day and age, competition in retail comes from every direction. From big box stores carrying a vast amount of merchandise to the internet providing anything imaginable at the touch of a button, getting ahead can be a challenge. Knowing exactly what you are up against will shed light on ways you can improve Read More …

The Draw of Chalkboard Signs

So often retailers hear the importance of being “on brand.” With large online retailers gobbling up sales it can be difficult to get new customer in your store and provide them with a unique experience. Now, more than ever, it is important to match the feel of your bricks and mortar store with that of Read More …

Social Media: Making The Right Post Can Be Everything!

There is no standard formula when it comes to Social Media. You will never know how your customers are going to respond to a tweet, a pin, an Instagram pic or a Facebook post until you do it. When you tap into something that works and your customers connect, they will start reposting and ‘liking’ Read More …

7 Tips for Getting Customers to Linger

Does it feel like customers are just in and out of your store in a matter of seconds? Here are 7 tips that can help keep customers in your store longer and buy more. The longer customers stay in your store the greater the chance you have to expose them to all your merchandise, develop Read More …

How to Make Summer Sales Sizzle

Summer doesn’t need to melt your sales. Warmer days bring more foot traffic, and that means plenty of golden opportunities for retailers to offer cool relief and hot deals. Think about it: When the weather turns to cold winter nights hinting of sleighs and snowmen, retailers often use their space to offer cozy refuge, a Read More …

How To Build Your Brand: Marketing Ideas For Retail Stores

Your brand is everything. It’s your store’s reputation, identity, and personality, all rolled into one. With the array of outreach platforms provided by traditional advertising and social media, it’s more important than ever to ensure your message is consistent and seamless across all your marketing channels. How do you do it? Let’s look at some Read More …

How to Successfully Market A Retail Store & Drive Sales

You’ve taken the plunge to be open your own business and attain financial freedom. The retail business for which you are so passionate about can make your work seem like play and transform how you make your living. If you have made it this far, the hard part is over. The fact that you have reached Read More …