The Power of Impulse Displays

As consumers, we’ve all fallen victim to impulse displays. These endcaps and point-of-sale product displays are designed to catch us when we’re already on the way to making a purchase, offering discounts and deals that require us to spend only a fraction of what we’ve already got in our shopping cart.  Even if you had Read More …

Creating a Holiday Window Without the NYC Fifth Avenue Budget

Barneys, Bergdorf’s, Bloomingdale’s, Saks, and other 5th Avenue favorites are renowned for their over-the-top, uber-expensive, and undoubtedly enticing holiday window displays, which are installed before the Thanksgiving weekend (and the televised Macy’s Thanksgiving Day Parade). As a retailer, you can learn a lot from the excess and grandeur of these displays, designed to bring in Read More …

Retail Apparel 101: The Basic Foundations of Clothing Store Displays

Get excited about opening your retail clothing store? Whether you’ve purchased a franchise, you’re curating a collection from various designers, or you’re selling your own designs, it’s a lot of fun to think about how you’ll put together outfits, choose the right dramatic lighting, and create the gorgeous displays that are going to entice shoppers Read More …

Bringing It to the Table

Tables are made to put stuff on, and this utility has made display tables a staple of the retail space. Whereas peddlers of yore chose tables for durability, portability, supplies and other purely functional purposes, there are no such restrictions today. You have nearly unlimited options when it comes to how you display your wares Read More …

How Tagging Guns Work

When you fail to properly mark your merchandise with pricing, all you’re doing is making shopping inconvenient for your customers. Shoppers enter your store to browse and make purchases. To decide if they want to buy items, however, they need to know the price. If it isn’t readily apparent, they might walk out of the Read More …

Successful Sale Racks 101

When you own and operate a retail store, your primary goal may be to sell the newest, most expensive stock first; however, you don’t want to just dump old stock and take a loss. By discounting older items you can at least recoup some cost, but items that didn’t sell when they were new are Read More …

Checking out your Competition

In this day and age, competition in retail comes from every direction. From big box stores carrying a vast amount of merchandise to the internet providing anything imaginable at the touch of a button, getting ahead can be a challenge. Knowing exactly what you are up against will shed light on ways you can improve Read More …

The Versatility of Cube Designs

You have probably walked by some form of cube displays thousands of times in all sorts of retail stores. From t-shirt and candy shops at the beach to high-end luxury brands, many retailers turn to cube displays to showcase there items. Are cube displays a good choice for your store, though? The answer is most Read More …

Opening a Seasonal Store

Opening a seasonal store offers a host of issues that permanent stores don’t always face. From a short season to finding employees, seasonal stores can present real challenges to retailers. There are, however, some things you can do to better prepare. In a tourist town, knowing your customers and understanding that you may only have Read More …

Small Spaces, Lots of Products

As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …