Sidewalk Sales 101

When the weather turns warm and people begin to roll down their windows, hop on their bikes, or take a leisurely stroll past your shop, it’s time to start thinking about holding a sidewalk sale. By placing some of your wares in front of your establishment, you can grab attention and entice shoppers inside. This Read More …

Adding Social Value to Your Retail Location

These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …

The Draw of Chalkboard Signs

So often retailers hear the importance of being “on brand.” With large online retailers gobbling up sales it can be difficult to get new customer in your store and provide them with a unique experience. Now, more than ever, it is important to match the feel of your bricks and mortar store with that of Read More …

Opening a Seasonal Store

Opening a seasonal store offers a host of issues that permanent stores don’t always face. From a short season to finding employees, seasonal stores can present real challenges to retailers. There are, however, some things you can do to better prepare. In a tourist town, knowing your customers and understanding that you may only have Read More …

How to Make Summer Sales Sizzle

Summer doesn’t need to melt your sales. Warmer days bring more foot traffic, and that means plenty of golden opportunities for retailers to offer cool relief and hot deals. Think about it: When the weather turns to cold winter nights hinting of sleighs and snowmen, retailers often use their space to offer cozy refuge, a Read More …

How to Successfully Market A Retail Store & Drive Sales

You’ve taken the plunge to be open your own business and attain financial freedom. The retail business for which you are so passionate about can make your work seem like play and transform how you make your living. If you have made it this far, the hard part is over. The fact that you have reached Read More …