Closing Out Christmas: When to Pack Up Holiday Displays

Remember when the holiday displays went up before Thanksgiving? It seems that the holidays are starting earlier every year. This year I walked into a grocery store in October and saw Christmas items before Halloween had even passed. Holiday songs start streaming in stores as early as the beginning of November now, and it’s common Read More …

Don’t Let Theft Ruin Your Holiday Season and Beyond

  The winter holidays are the high point of the year for many retail outfits. As shoppers flood stores intent on finding the perfect gifts for family members and friends, retailers can boost sales for the year and prepare for the slump that inevitably follows in the wake of the new year. Of course, when Read More …

Bringing It to the Table

Tables are made to put stuff on, and this utility has made display tables a staple of the retail space. Whereas peddlers of yore chose tables for durability, portability, supplies and other purely functional purposes, there are no such restrictions today. You have nearly unlimited options when it comes to how you display your wares Read More …

Adding Social Value to Your Retail Location

These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …

Boost Customer Convenience and Overall Brand Experience

Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …

Opening a Seasonal Store

Opening a seasonal store offers a host of issues that permanent stores don’t always face. From a short season to finding employees, seasonal stores can present real challenges to retailers. There are, however, some things you can do to better prepare. In a tourist town, knowing your customers and understanding that you may only have Read More …

Update the Look of your Store

Often, as retailers, we grow comfortable in our own spaces and forget to take a hard look at our own stores. Looking inward can be difficult for a number of reasons—the biggest is often time. With inventory, scouting new merchandise, managing staff, keeping up on payroll and the 100 other tasks, small business retailers deal Read More …

Small Spaces, Lots of Products

As retailers, we get excited about finding the perfect space for our stores. It doesn’t matter if we are opening our first store ever, or have moved a few times for a better location; finding the perfect space is so important. Just because a space feels right, and offers great visibility, plenty of foot traffic, Read More …

Time for Reflection: Planning for the Next Holiday Season

The holidays are over. You can now take a collective breath of relief now that the chaos has passed. Don’t get too comfortable, now is the perfect time to think about next year’s holiday strategy. Taking an honest look at what worked and what missed the mark this holiday season puts you ahead for next Read More …

Scoring with the Right Shopping Baskets

Retail is ultimately all about developing the right strategies and implementing them with the right tactics. Knowing your shoppers is part of the equation. The customer usually arrives at the store expecting to buy a few items, suddenly they realize they have only two arms and are in urgent need of a shopping basket, cart Read More …