Brushing Up on Old-School Fraud Prevention

These days businesses are primarily concerned with complying with applicable privacy laws to prevent data breaches and digital identity theft and fraud. If you run a retail location, however, you also have to worry about POS payments in cash. Just because paying with currency is becoming less common in this credit-driven world doesn’t mean that Read More …

Your Back-to-School Strategy: Pop-Up Displays to Get in the Game

Pop-up shops where notable celebs like Metallica sell their wares along tour stops may be all the rage these days, but for fixed retail locations, a different form of pop-up can be a real game changer when it comes to enticing customers and making sales. We’re talking about pop-up displays, and if you haven’t used Read More …

Sidewalk Sales 101

When the weather turns warm and people begin to roll down their windows, hop on their bikes, or take a leisurely stroll past your shop, it’s time to start thinking about holding a sidewalk sale. By placing some of your wares in front of your establishment, you can grab attention and entice shoppers inside. This Read More …

How Tagging Guns Work

When you fail to properly mark your merchandise with pricing, all you’re doing is making shopping inconvenient for your customers. Shoppers enter your store to browse and make purchases. To decide if they want to buy items, however, they need to know the price. If it isn’t readily apparent, they might walk out of the Read More …

Adding Social Value to Your Retail Location

These days, it seems like it’s not enough to set up a retail location that fulfills only the single goal of selling products. Some retailers are finding ways to re-brand the customer experience by adding social value to the retail location. Just look at some retailers that sell high-end yoga and athletic gear. Many retail Read More …

How Can You Use Famous Sales to Your Advantage?

Plenty of businesses come up with gimmicks to get consumers in the door, offering a variety of sales tactics designed to appeal to both long-time patrons and new customers alike. Some of these sales do so well that they become famously associated with a particular brand, such as the Payless BOGO sales, Macy’s Clinique Days, Read More …

Boost Customer Convenience and Overall Brand Experience

Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …

Successful Sale Racks 101

When you own and operate a retail store, your primary goal may be to sell the newest, most expensive stock first; however, you don’t want to just dump old stock and take a loss. By discounting older items you can at least recoup some cost, but items that didn’t sell when they were new are Read More …

What to Look for in the Perfect Shopping Bag

Retailers put a lot of thought into product manufacturing, packaging, and store displays. All of these elements are an essential part of attracting consumers, making sales, and developing a loyal customer base. What you might not initially give much thought to is the shopping bags you provide. Shopping bags, however, can contribute to the customer Read More …

How to Spread the Word about Your Grand Opening

A grand opening is an opportunity for your retail store to make a splash, grab attention, and wow customers. You want to make a big impression on the community, so you can bring in customers and encourage ongoing patronage and trusted referrals. To get the most out of your grand opening, it’s important to prepare Read More …