How Can You Use Famous Sales to Your Advantage?

Plenty of businesses come up with gimmicks to get consumers in the door, offering a variety of sales tactics designed to appeal to both long-time patrons and new customers alike. Some of these sales do so well that they become famously associated with a particular brand, such as the Payless BOGO sales, Macy’s Clinique Days, Read More …

Boost Customer Convenience and Overall Brand Experience

Customers can be fickle, which is why you need to work hard to provide a consistent, quality experience for every store visitor, as well as take steps to boost customer convenience at every level, from their first contact with you at your brick-and-mortar location or via online platforms, to the point of sale and beyond. Read More …

Successful Sale Racks 101

When you own and operate a retail store, your primary goal may be to sell the newest, most expensive stock first; however, you don’t want to just dump old stock and take a loss. By discounting older items you can at least recoup some cost, but items that didn’t sell when they were new are Read More …

What to Look for in the Perfect Shopping Bag

Retailers put a lot of thought into product manufacturing, packaging, and store displays. All of these elements are an essential part of attracting consumers, making sales, and developing a loyal customer base. What you might not initially give much thought to is the shopping bags you provide. Shopping bags, however, can contribute to the customer Read More …

How to Spread the Word about Your Grand Opening

A grand opening is an opportunity for your retail store to make a splash, grab attention, and wow customers. You want to make a big impression on the community, so you can bring in customers and encourage ongoing patronage and trusted referrals. To get the most out of your grand opening, it’s important to prepare Read More …

Sunglasses equate to a Profitable Summer

Did you know that 95 million sunglasses are sold each year and by 2020, the entire industry is expected to hit $140 billion dollars? So as we head into the warmer months this is the time to think about sunglasses and if they would be right in your store.As a retailer, this is something you Read More …

How to Maintain Your Retail Space When Spring Showers Bring Messes Indoors

April showers bring May flowers, but they can also bring in shoppers dripping on displays and tracking mud all over your retail space. This doesn’t make for the most attractive (nor inviting scene); a dirty store can definitely send some customers heading right back out the door. Unfortunately, there are only two real solutions. One Read More …

The Versatility of Cube Designs

You have probably walked by some form of cube displays thousands of times in all sorts of retail stores. From t-shirt and candy shops at the beach to high-end luxury brands, many retailers turn to cube displays to showcase there items. Are cube displays a good choice for your store, though? The answer is most Read More …

The Importance of a Door Chime

Sometimes it can be the smallest change in retail that can make large impacts. Take door alerts, an often forgotten part of the retail experience. Have you ever considered the effect a simple door chime might have on your business? Let’s dig a little deeper into the power of door chimes. A door chime works Read More …

Update the Look of your Store

Often, as retailers, we grow comfortable in our own spaces and forget to take a hard look at our own stores. Looking inward can be difficult for a number of reasons—the biggest is often time. With inventory, scouting new merchandise, managing staff, keeping up on payroll and the 100 other tasks, small business retailers deal Read More …